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In it for the long haul: Overcoming commercial, political and consumer short-termism

09/08/12
Report of the Beyond Business As Usual roundtable.
In it for the long haul: Overcoming commercial, political and consumer short-termism

Addressing the combined challenges of climate change, resource scarcity and population growth is a long term proposition. Increasingly, food businesses are recognising that this means taking the long view – by ensuring supply chain sustainability and investments in more sustainable technology, for example. But the pressures bearing down on business – from shareholders wanting a quick return, governments driven by political expediency, and constantly changing trends in consumer demand – all militate against long-term approaches by business.

The discussion was introduced by two speakers: Thomas Hind, Director of Corporate Affairs at the National Farmers Union, and Penny Shepherd MBE, Chief Executive of the UK Sustainable Investment and Finance Association.

David Croft, Director of Food Technology at Waitrose, chaired the event.

Download the report