“Is it ethical to use idyllic images of animals roaming outdoors, in advertising and on pack, when most are intensively farmed? Some argue it’s deliberately misleading, while others regard it as acceptable if it represents some animals in their supply chain. At what point does putting a positive spin on something turn into disinformation?”
In his regular column for the Grocer, Executive Director of Food Ethics Council, Dan Crossley, highlights the issue of humanewashing, argues that imagery and claims about farmed animals, on pack and in adverts, should more fairly represent reality. Not all cows and chickens are laughing and smiling after all.
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